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Duplo and Disney tap into the magic of childhood | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Tanya Kostiw

Lego Duplo and Disney Junior are wrapping up a cross-country mall tour of an interactive play experience.

“The Magic of Play,” by B Street Communications, was born out of the idea of playtime as being the happiest time for kids, when they learn to dream and possibilities are endless, says Tom Attard, experiential director, B Street.

Read more: http://strategyonline.ca/2014/04/16/duplo-and-disney-tap-into-the-magic-of-childhood/#ixzz2z9xnCopr
 

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